Thomas Debeauvais, Bonnie A. Nardi, Diane J. Schiano, Nicolas Ducheneaut, Nicholas Yee. If you build it they might stay: retention mechanisms in World of Warcraft. In Marc Cavazza, Katherine Isbister, Charles Rich, editors, Foundations of Digital Games, FDG'11, Bordeaux, France, June 28 - July 1, 2011. pages 180-187, ACM, 2011. [doi]
Abstract is missing.