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m-Advertising: Werbung mit mobilen Endgeräten - ein Überblick

Michael Decker, Rebecca Bulander, Tamara Högler, Gunther Schiefer. m-Advertising: Werbung mit mobilen Endgeräten - ein Überblick. In Thomas Kirste, Birgitta König-Ries, Key Pousttchi, Klaus Turowski, editors, Mobile Informationssysteme - Potentiale, Hindernisse, Einsatz, 1. Fachtagung Mobilität und Mobile Informationssysteme (MMS), 20.-22. Februar 2006, Passau, Germany. Volume 76 of LNI, pages 103-114, GI, 2006.

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