Benedict G. C. Dellaert, Stefan Stremersch. Modeling the Consumer Decision to Mass Customize. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.
@inproceedings{DellaertS03,
title = {Modeling the Consumer Decision to Mass Customize},
author = {Benedict G. C. Dellaert and Stefan Stremersch},
year = {2003},
researchr = {https://researchr.org/publication/DellaertS03},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003},
editor = {Ralf Reichwald and Mitchell M. Tseng and Frank T. Piller},
publisher = {Technical University Munich},
}