Modeling the Consumer Decision to Mass Customize

Benedict G. C. Dellaert, Stefan Stremersch. Modeling the Consumer Decision to Mass Customize. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

Abstract

Abstract is missing.