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Exploring the Value of Online Reviews to Organizations: Implications for Revenue Forecasting and Planning

Chrysanthos Dellarocas, Neveen Farag Awad, Xiaoquan (Michael) Zhang. Exploring the Value of Online Reviews to Organizations: Implications for Revenue Forecasting and Planning. In Proceedings of the International Conference on Information Systems, ICIS 2004, December 12-15, 2004, Washington, DC, USA. pages 379-386, Association for Information Systems, 2004.

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