Chrysanthos Dellarocas, Siva Viswanathan. The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 611-622, 2008. [doi]
@inproceedings{DellarocasV08,
title = {The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising},
author = {Chrysanthos Dellarocas and Siva Viswanathan},
year = {2008},
url = {http://is2.lse.ac.uk/asp/aspecis/20080053.pdf},
researchr = {https://researchr.org/publication/DellarocasV08},
cites = {0},
citedby = {0},
pages = {611-622},
booktitle = {16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008},
editor = {Willie Golden and Thomas Acton and Kieran Conboy and Hans van der Heijden and Virpi Kristiina Tuunainen},
}