Chrysanthos Dellarocas, Siva Viswanathan. The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 611-622, 2008. [doi]
Abstract is missing.