How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective

Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen. How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective. JTAER, 19(1):581-596, March 2024. [doi]

Abstract

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