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Task-Technology Fit for Low-Literate Consumers: Implications for IS Innovations in the Developing Regions

Yimeng Deng, Klarissa Chang. Task-Technology Fit for Low-Literate Consumers: Implications for IS Innovations in the Developing Regions. In Richard Baskerville, Michael Chau, editors, Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013. Association for Information Systems, 2013. [doi]

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