The Effect of Disease Salience on Preference for eWOM in Social Media

Bingjie Deng, Michael Chau. The Effect of Disease Salience on Preference for eWOM in Social Media. In Joe S. Valacich, Anitesh Barua, Ryan Wright, Atreyi Kankanhalli, Xitong Li, Shaila Miranda, editors, Proceedings of the 42nd International Conference on Information Systems, ICIS 2021, Building Sustainability and Resilience with IS: A Call for Action, Austin, TX, USA, December 12-15, 2021. Association for Information Systems, 2021. [doi]

Abstract

Abstract is missing.