Zero to Hero: Exploiting Null Effects to Achieve Variance Reduction in Experiments with One-sided Triggering

Alex Deng, Lo-Hua Yuan, Naoya Kanai, Alexandre Salama-Manteau. Zero to Hero: Exploiting Null Effects to Achieve Variance Reduction in Experiments with One-sided Triggering. In Tat-Seng Chua, Hady W. Lauw, Luo Si, Evimaria Terzi, Panayiotis Tsaparas, editors, Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023. pages 823-831, ACM, 2023. [doi]

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