Timothy P. Derdenger, Vineet Kumar. The Dynamic Effects of Bundling as a Product Strategy. Marketing Science, 32(6):827-859, 2013. [doi]
@article{DerdengerK13,
title = {The Dynamic Effects of Bundling as a Product Strategy},
author = {Timothy P. Derdenger and Vineet Kumar},
year = {2013},
doi = {10.1287/mksc.2013.0810},
url = {http://dx.doi.org/10.1287/mksc.2013.0810},
researchr = {https://researchr.org/publication/DerdengerK13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {6},
pages = {827-859},
}