Preyas S. Desai. Marketing Science. Marketing Science, 31(2):195-197, 2012. [doi]
@article{Desai12,
title = {Marketing Science},
author = {Preyas S. Desai},
year = {2012},
doi = {10.1287/mksc.1120.0709},
url = {http://dx.doi.org/10.1287/mksc.1120.0709},
researchr = {https://researchr.org/publication/Desai12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {2},
pages = {195-197},
}