One-to-one marketing on the internet

Rajiv M. Dewan, Bing Jing, Abraham Seidmann. One-to-one marketing on the internet. In ICIS. pages 93-102, 1999. [doi]

@inproceedings{DewanJS99,
  title = {One-to-one marketing on the internet},
  author = {Rajiv M. Dewan and Bing Jing and Abraham Seidmann},
  year = {1999},
  doi = {10.1145/352925.352933},
  url = {http://doi.acm.org/10.1145/352925.352933},
  researchr = {https://researchr.org/publication/DewanJS99},
  cites = {0},
  citedby = {0},
  pages = {93-102},
  booktitle = {ICIS},
}