The following publications are possibly variants of this publication:
- Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion modelsP. C. Jha, Remica Aggarwal, Anshu Gupta, P. K. Kapur. ijaom, 3(3/4):257-270, 2011. [doi]
- Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviourP. C. Jha, Prerna Manik, Anshu Gupta. ijaip, 5(1/2):83-102, 2013. [doi]
- Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase BehaviorPrerna Manik, Anshu Gupta, P. C. Jha. igtr, 17(2), 2015. [doi]