Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior

Prerna Manik, Anshu Gupta, P. C. Jha. Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior. IGTR, 17(2), 2015. [doi]

Abstract

Abstract is missing.