The following publications are possibly variants of this publication:
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- Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion modelsP. C. Jha, Remica Aggarwal, Anshu Gupta, P. K. Kapur. ijaom, 3(3/4):257-270, 2011. [doi]
- Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat PurchasePrerna Manik, Anshu Gupta, P. C. Jha. socpros 2012: 979-991 [doi]
- Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviourP. C. Jha, Prerna Manik, Anshu Gupta. ijaip, 5(1/2):83-102, 2013. [doi]
- Promotional Allocation Problem for a Multi Generational Product in Segmented MarketP. C. Jha, Anshu Gupta, Yogender Singh. socpros 2012: 957-970 [doi]
- Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different MediasSugandha Aggarwal, Remica Aggarwal, P. C. Jha. socpros 2014: 1351-1368 [doi]