An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

Pradeep Dharmadasa, Thilini Alahakoon. An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising. IJOM, 4(3):1-13, 2014. [doi]

Authors

Pradeep Dharmadasa

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Thilini Alahakoon

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