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Implications of Mass Customization on Business Information Systems

Andreas J. Dietrich, Ingo J. Timm, Stefan Kirn. Implications of Mass Customization on Business Information Systems. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

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