Multi-channel consumer behavior: online and offline travel preparations

Geke van Dijk, Shailey Minocha, Angus Laing. Multi-channel consumer behavior: online and offline travel preparations. In Gary M. Olson, Robin Jeffries, editors, Extended Abstracts Proceedings of the 2006 Conference on Human Factors in Computing Systems, CHI 2006, Montréal, Québec, Canada, April 22-27, 2006. pages 1457-1462, ACM, 2006. [doi]

Abstract

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