A.R.T.I.C.: A Conceptual Model for AR and UGC-Driven Social Media Marketing - researchr publication authors

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Rositsa Dimitrova, Katia Rasheva-Yordanova. A.R.T.I.C.: A Conceptual Model for AR and UGC-Driven Social Media Marketing. In Boris Shishkov, editor, Business Modeling and Software Design - 15th International Symposium, BMSD 2025, Milan, Italy, July 1-3, 2025, Proceedings. Volume 559 of Lecture Notes in Business Information Processing, pages 280-290, Springer, 2025. [doi]

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