Rositsa Dimitrova, Katia Rasheva-Yordanova. A.R.T.I.C.: A Conceptual Model for AR and UGC-Driven Social Media Marketing. In Boris Shishkov, editor, Business Modeling and Software Design - 15th International Symposium, BMSD 2025, Milan, Italy, July 1-3, 2025, Proceedings. Volume 559 of Lecture Notes in Business Information Processing, pages 280-290, Springer, 2025. [doi]
@inproceedings{DimitrovaR25,
title = {A.R.T.I.C.: A Conceptual Model for AR and UGC-Driven Social Media Marketing},
author = {Rositsa Dimitrova and Katia Rasheva-Yordanova},
year = {2025},
doi = {10.1007/978-3-031-98033-6_22},
url = {https://doi.org/10.1007/978-3-031-98033-6_22},
researchr = {https://researchr.org/publication/DimitrovaR25},
cites = {0},
citedby = {0},
pages = {280-290},
booktitle = {Business Modeling and Software Design - 15th International Symposium, BMSD 2025, Milan, Italy, July 1-3, 2025, Proceedings},
editor = {Boris Shishkov},
volume = {559},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-031-98033-6},
}