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Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing

Rositsa Dimitrova, Katia Rasheva-Yordanova, Iliyan Iliev. Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing. In Snjezana Babic, Zeljka Car, Marina Cicin-Sain, Dragan Cisic, Pavel Ergovic, Tihana Galinac Grbac, Vera Gradisnik, Stjepan Gros, Andrej Jokic, Alan Jovic, Darko Jurekovic, Tihomir Katulic, Marko Koricic, Vedran Mornar, Juraj Petrovic, Karolj Skala, Dejan Skvorc, Vlado Sruk, Marko Svaco, Edvard Tijan, Neven Vrcek, Boris Vrdoljak, editors, 47th MIPRO ICT and Electronics Convention, MIPRO 2024, Opatija, Croatia, May 20-24, 2024. pages 933-938, IEEE, 2024. [doi]

Authors

Rositsa Dimitrova

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Katia Rasheva-Yordanova

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Iliyan Iliev

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