Rositsa Dimitrova, Katia Rasheva-Yordanova, Iliyan Iliev. Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing. In Snjezana Babic, Zeljka Car, Marina Cicin-Sain, Dragan Cisic, Pavel Ergovic, Tihana Galinac Grbac, Vera Gradisnik, Stjepan Gros, Andrej Jokic, Alan Jovic, Darko Jurekovic, Tihomir Katulic, Marko Koricic, Vedran Mornar, Juraj Petrovic, Karolj Skala, Dejan Skvorc, Vlado Sruk, Marko Svaco, Edvard Tijan, Neven Vrcek, Boris Vrdoljak, editors, 47th MIPRO ICT and Electronics Convention, MIPRO 2024, Opatija, Croatia, May 20-24, 2024. pages 933-938, IEEE, 2024. [doi]
@inproceedings{DimitrovaRI24,
title = {Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing},
author = {Rositsa Dimitrova and Katia Rasheva-Yordanova and Iliyan Iliev},
year = {2024},
doi = {10.1109/MIPRO60963.2024.10569665},
url = {https://doi.org/10.1109/MIPRO60963.2024.10569665},
researchr = {https://researchr.org/publication/DimitrovaRI24},
cites = {0},
citedby = {0},
pages = {933-938},
booktitle = {47th MIPRO ICT and Electronics Convention, MIPRO 2024, Opatija, Croatia, May 20-24, 2024},
editor = {Snjezana Babic and Zeljka Car and Marina Cicin-Sain and Dragan Cisic and Pavel Ergovic and Tihana Galinac Grbac and Vera Gradisnik and Stjepan Gros and Andrej Jokic and Alan Jovic and Darko Jurekovic and Tihomir Katulic and Marko Koricic and Vedran Mornar and Juraj Petrovic and Karolj Skala and Dejan Skvorc and Vlado Sruk and Marko Svaco and Edvard Tijan and Neven Vrcek and Boris Vrdoljak},
publisher = {IEEE},
isbn = {979-8-3503-8250-1},
}