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Tutorial on the use of functional Magnetic Resonance Imaging (fMRI) in IS Research

Angelika Dimoka. Tutorial on the use of functional Magnetic Resonance Imaging (fMRI) in IS Research. In Martin Santana, Jerry N. Luftman, Ajay S. Vinze, editors, Sustainable IT Collaboration Around the Globe. 16th Americas Conference on Information Systems, AMCIS 2010, Lima, Peru, August 12-15, 2010. pages 196, Association for Information Systems, 2010. [doi]

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