Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model

Tamara Dinev, Qing Hu, Ali Alper Yayla. Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model. Int. J. Electronic Commerce, 13(2):29-60, 2008. [doi]

Abstract

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