Emotional Bidders - An Analytical and Experimental Examination of Consumers Behavior in a Priceline-Like Reverse Auction - researchr publication authors

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Min Ding, Jehoshua Eliashberg, Joel Huber, Ritesh Saini. Emotional Bidders - An Analytical and Experimental Examination of Consumers Behavior in a Priceline-Like Reverse Auction. Management Science, 51(3):352-364, 2005. [doi]

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