Yi Ding, Chee Wei Phang, Xianghua Lu, Chuan-Hoo Tan, Juliana Sutanto. The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community. In 47th Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, USA, January 6-9, 2014. pages 1785-1792, IEEE, 2014. [doi]
Abstract is missing.