Thang N. Dinh, Dung T. Nguyen, My T. Thai. Cheap, easy, and massively effective viral marketing in social networks: truth or fiction?. In Ethan V. Munson, Markus Strohmaier, editors, 23rd ACM Conference on Hypertext and Social Media, HT '12, Milwaukee, WI, USA, June 25-28, 2012. pages 165-174, ACM, 2012. [doi]
@inproceedings{DinhNT12,
title = {Cheap, easy, and massively effective viral marketing in social networks: truth or fiction?},
author = {Thang N. Dinh and Dung T. Nguyen and My T. Thai},
year = {2012},
doi = {10.1145/2309996.2310024},
url = {http://doi.acm.org/10.1145/2309996.2310024},
researchr = {https://researchr.org/publication/DinhNT12},
cites = {0},
citedby = {0},
pages = {165-174},
booktitle = {23rd ACM Conference on Hypertext and Social Media, HT '12, Milwaukee, WI, USA, June 25-28, 2012},
editor = {Ethan V. Munson and Markus Strohmaier},
publisher = {ACM},
isbn = {978-1-4503-1335-3},
}