Thang N. Dinh, Dung T. Nguyen, My T. Thai. Cheap, easy, and massively effective viral marketing in social networks: truth or fiction?. In Ethan V. Munson, Markus Strohmaier, editors, 23rd ACM Conference on Hypertext and Social Media, HT '12, Milwaukee, WI, USA, June 25-28, 2012. pages 165-174, ACM, 2012. [doi]
Abstract is missing.