Measuring Consumer Brand Perception for Green Apparel Brands

Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja. Measuring Consumer Brand Perception for Green Apparel Brands. IJEBR, 16(1):28-46, 2020. [doi]

Authors

Jasmine S. Dixit

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Shirin Alavi

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Vandana Ahuja

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