Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja. Measuring Consumer Brand Perception for Green Apparel Brands. IJEBR, 16(1):28-46, 2020. [doi]
@article{DixitAA20,
title = {Measuring Consumer Brand Perception for Green Apparel Brands},
author = {Jasmine S. Dixit and Shirin Alavi and Vandana Ahuja},
year = {2020},
doi = {10.4018/IJEBR.2020010102},
url = {https://doi.org/10.4018/IJEBR.2020010102},
researchr = {https://researchr.org/publication/DixitAA20},
cites = {0},
citedby = {0},
journal = {IJEBR},
volume = {16},
number = {1},
pages = {28-46},
}