Gender Preferences in Web Design: Usability Testing through Eye Tracking

Soussan Djamasbi, Thomas S. Tullis, Joseph Hsu, Erin Mazuera, Kelly Osberg, John Bosch. Gender Preferences in Web Design: Usability Testing through Eye Tracking. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 133, Association for Information Systems, 2007. [doi]

@inproceedings{DjamasbiTHMOB07,
  title = {Gender Preferences in Web Design: Usability Testing through Eye Tracking},
  author = {Soussan Djamasbi and Thomas S. Tullis and Joseph Hsu and Erin Mazuera and Kelly Osberg and John Bosch},
  year = {2007},
  url = {http://aisel.aisnet.org/amcis2007/133},
  researchr = {https://researchr.org/publication/DjamasbiTHMOB07},
  cites = {0},
  citedby = {0},
  pages = {133},
  booktitle = {Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007},
  editor = {John A. Hoxmeier and Stephen Hayne},
  publisher = {Association for Information Systems},
}