Gender Preferences in Web Design: Usability Testing through Eye Tracking

Soussan Djamasbi, Thomas S. Tullis, Joseph Hsu, Erin Mazuera, Kelly Osberg, John Bosch. Gender Preferences in Web Design: Usability Testing through Eye Tracking. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 133, Association for Information Systems, 2007. [doi]

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