The Effect of Digital Nudging Techniques on Customers' Product Choice and Attitudes towards E-Commerce Sites

Djordje Djurica, Kathrin Figl. The Effect of Digital Nudging Techniques on Customers' Product Choice and Attitudes towards E-Commerce Sites. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]

Abstract

Abstract is missing.