Crises Respondence Strategies for Companies in the Automotive Industry in Order to Maintain Their Reputation

Madlen Doberstein. Crises Respondence Strategies for Companies in the Automotive Industry in Order to Maintain Their Reputation. In Xabier Larrucea, Izaskun Santamaria, Rory V. O'Connor, Richard Messnarz, editors, Systems, Software and Services Process Improvement - 25th European Conference, EuroSPI 2018, Bilbao, Spain, September 5-7, 2018, Proceedings. Volume 896 of Communications in Computer and Information Science, pages 631-639, Springer, 2018. [doi]

Abstract

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