Arjen Doek, Ton A. M. Spil, Robin Effing. Listen to Your Customers! "A Study About Content Creation on Social Media to Enhance Customer Engagement". In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Nripendra P. Rana, editors, Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18-19, 2020, Proceedings, Part II. Volume 618 of IFIP Advances in Information and Communication Technology, pages 352-370, Springer, 2020. [doi]
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