Group Bundling Versus Traditional Bundling in e-Commerce: A Field Experiment

Ahmed Doha, Maryam Ghasemaghaei, Khaled Hassanein. Group Bundling Versus Traditional Bundling in e-Commerce: A Field Experiment. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 919-928, IEEE, 2016. [doi]

Abstract

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