The Effect of LOGO Location in Navigation Bar on Web Brand Recognition Based on Event-Related Potential

Yingying Dong, Chengqi Xue, Ningyue Peng, Yafeng Niu. The Effect of LOGO Location in Navigation Bar on Web Brand Recognition Based on Event-Related Potential. In Fiona Fui-Hoon Nah, Bo Sophia Xiao, editors, HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings. Volume 10923 of Lecture Notes in Computer Science, pages 262-274, Springer, 2018. [doi]

@inproceedings{DongXPN18,
  title = {The Effect of LOGO Location in Navigation Bar on Web Brand Recognition Based on Event-Related Potential},
  author = {Yingying Dong and Chengqi Xue and Ningyue Peng and Yafeng Niu},
  year = {2018},
  doi = {10.1007/978-3-319-91716-0_20},
  url = {https://doi.org/10.1007/978-3-319-91716-0_20},
  researchr = {https://researchr.org/publication/DongXPN18},
  cites = {0},
  citedby = {0},
  pages = {262-274},
  booktitle = {HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings},
  editor = {Fiona Fui-Hoon Nah and Bo Sophia Xiao},
  volume = {10923},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-319-91716-0},
}