The Effect of LOGO Location in Navigation Bar on Web Brand Recognition Based on Event-Related Potential

Yingying Dong, Chengqi Xue, Ningyue Peng, Yafeng Niu. The Effect of LOGO Location in Navigation Bar on Web Brand Recognition Based on Event-Related Potential. In Fiona Fui-Hoon Nah, Bo Sophia Xiao, editors, HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings. Volume 10923 of Lecture Notes in Computer Science, pages 262-274, Springer, 2018. [doi]

Abstract

Abstract is missing.