The Business Value of CRM Systems: A Resource-Based Perspective

Shutao Dong, Kevin Zhu. The Business Value of CRM Systems: A Resource-Based Perspective. In 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA. pages 277, IEEE Computer Society, 2008. [doi]

Authors

Shutao Dong

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Kevin Zhu

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