The Business Value of CRM Systems: A Resource-Based Perspective

Shutao Dong, Kevin Zhu. The Business Value of CRM Systems: A Resource-Based Perspective. In 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA. pages 277, IEEE Computer Society, 2008. [doi]

@inproceedings{DongZ08:5,
  title = {The Business Value of CRM Systems: A Resource-Based Perspective},
  author = {Shutao Dong and Kevin Zhu},
  year = {2008},
  doi = {10.1109/HICSS.2008.429},
  url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2008.429},
  tags = {rule-based},
  researchr = {https://researchr.org/publication/DongZ08%3A5},
  cites = {0},
  citedby = {0},
  pages = {277},
  booktitle = {41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA},
  publisher = {IEEE Computer Society},
}