Explaining Preference Heterogeneity with Mixed Membership Modeling

Marc R. Dotson, Joachim Büschken, Greg M. Allenby. Explaining Preference Heterogeneity with Mixed Membership Modeling. Marketing Science, 39(2):407-426, 2020. [doi]

Authors

Marc R. Dotson

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Joachim Büschken

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Greg M. Allenby

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