A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. Marketing Science, 29(1):57-74, 2010. [doi]

Authors

Michaela Draganska

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Daniel Klapper

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Sofia Berto Villas-Boas

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