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Customer Relationship Management Adoption: Using A Dynamic Capabilities Approach

Cristiane Drebes-Pedron, Mário M. Caldeira. Customer Relationship Management Adoption: Using A Dynamic Capabilities Approach. In Angeliki Poulymenakou, Nancy Pouloudi, Katerina Pramatari, editors, The 4th Mediterranean Conference on Information Systems, MCIS 2009, Athens University of Economics and Business, AUEB, Athens, Greece, 25-27 September 2009. pages 119, Athens University of Economics and Business / AISeL, 2009. [doi]

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