Virtual Consumption: Using Player Types to Explore Virtual Consumer Behavior

Penny Drennan, Dominique A. Keeffe. Virtual Consumption: Using Player Types to Explore Virtual Consumer Behavior. In Lizhuang Ma, Matthias Rauterberg, Ryohei Nakatsu, editors, Entertainment Computing - ICEC 2007, 6th International Conference, Shanghai, China, September 15-17, 2007, Proceedings. Volume 4740 of Lecture Notes in Computer Science, pages 466-469, Springer, 2007. [doi]

Authors

Penny Drennan

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Dominique A. Keeffe

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