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Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS

Dimitris Drossos, George M. Giaglis. Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. In Panayiotis Bozanis, Elias N. Houstis, editors, Advances in Informatics, 10th Panhellenic Conference on Informatics, PCI 2005, Volos, Greece, November 11-13, 2005, Proceedings. Volume 3746 of Lecture Notes in Computer Science, pages 278-285, Springer, 2005. [doi]

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Dimitris Drossos

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George M. Giaglis

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