Dimitris Drossos, George M. Giaglis. Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. In Panayiotis Bozanis, Elias N. Houstis, editors, Advances in Informatics, 10th Panhellenic Conference on Informatics, PCI 2005, Volos, Greece, November 11-13, 2005, Proceedings. Volume 3746 of Lecture Notes in Computer Science, pages 278-285, Springer, 2005. [doi]
@inproceedings{DrossosG05,
title = {Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS},
author = {Dimitris Drossos and George M. Giaglis},
year = {2005},
doi = {10.1007/11573036_26},
url = {http://dx.doi.org/10.1007/11573036_26},
tags = {mobile},
researchr = {https://researchr.org/publication/DrossosG05},
cites = {0},
citedby = {0},
pages = {278-285},
booktitle = {Advances in Informatics, 10th Panhellenic Conference on Informatics, PCI 2005, Volos, Greece, November 11-13, 2005, Proceedings},
editor = {Panayiotis Bozanis and Elias N. Houstis},
volume = {3746},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {3-540-29673-5},
}