Dimitris Drossos, George M. Giaglis, Pavlos A. Vlachos, Efpraxia D. Zamani, George Lekakos. Consumer Responses to SMS Advertising: Antecedents and Consequences. Int. J. Electronic Commerce, 18(1):105-136, 2013. [doi]
@article{DrossosGVZL13,
title = {Consumer Responses to SMS Advertising: Antecedents and Consequences},
author = {Dimitris Drossos and George M. Giaglis and Pavlos A. Vlachos and Efpraxia D. Zamani and George Lekakos},
year = {2013},
doi = {10.2753/JEC1086-4415180104},
url = {http://dx.doi.org/10.2753/JEC1086-4415180104},
researchr = {https://researchr.org/publication/DrossosGVZL13},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {18},
number = {1},
pages = {105-136},
}