Consumer Responses to SMS Advertising: Antecedents and Consequences

Dimitris Drossos, George M. Giaglis, Pavlos A. Vlachos, Efpraxia D. Zamani, George Lekakos. Consumer Responses to SMS Advertising: Antecedents and Consequences. Int. J. Electronic Commerce, 18(1):105-136, 2013. [doi]

Abstract

Abstract is missing.